The profile on your CV – the box at the top that summarises you and what you offer – can be the hardest part of a CV to write. I’ve seen profiles that are chock full of adjectives telling me how wonderful the person is, how they’re good at team work and can work well without supervision, how they have great people skills and get on with people at all levels, that they’re hard-working and loyal.
The problem is, anyone can claim those kinds of generalised statements. So how do you make your profile stand out from the crowd?
One way is to focus on dimensions and credentials before you get to your personal qualities.
The profile is normally about 30-50 words. Any more than that and the reader is likely to skim rather than read it. That’s about three sentences. Here’s what you can put in those sentences:
The first sentence should position you. If you are applying for a job as a finance manager, then your first sentence should include the words ‘finance manager’ in it. I have seen profiles that say ‘an [adjective] [adjective] person’. Everyone is a person – that is not helping to say anything about you.
In addition to your role, you should include dimensions and credentials. Dimensions are factual or measurable things that get across the size and scope of your job. Credentials are recognition by others of your ability and performance.
Dimensions include:
- number of years experience
- industry, industry sector or type of organisation you have worked for
- financials: budget, turnover, sales, income
- number of employees, size of team
- types of projects, areas of responsibility
- specialist or technical skills
Credentials include:
- professional qualifications
- awards (company, industry, departmental …)
- publications
So a first sentence might be: ‘A CIMA qualified finance manager with 12 years experience running the accounts department for a £4m t/o engineering company’.
Can you see how anyone reading that would immediately get a sense of the size of job the applicant is capable of?
The second sentence should include more dimensions and credentials. If the CV is for a specific job then use the most relevant ones. If the CV is a general one for an agency or job board, use the dimensions and credentials that get across the size of your job at its biggest.
If you have some major achievements, you can also start to edge one in here. For instance: ‘A successful software sales manager, with more than ten years experience selling [type of software] to blue chip and large public sector organisations. Turned around an under-performing sales team and increased sales by 340% in three years, to become number two in the market.’
The third sentence is where you can bring in your personal qualities. Think about what you are good at, what you get good marks on your appraisal for, what people say about you, what your strengths are. This is where to put them.
Try and make them specific rather than general.’Gets on well with people’ is general. ‘Gets on well with people at all levels from directors to shop floor’ is more specific.
Health warning: don’t make unsubstantiated claims.
You can either give evidence for your claim in the profile or in the rest of your CV.
‘Excellent customer relationship skills’ is an unsubstantiated claim. If you add a credential it becomes a fact: ‘Excellent customer relationship skills – won company-wide customer service award three times in 18 months’.
If you have made claims in your profile, you must provide evidence of them in the rest of your CV. If you claim ‘excellent people skills’, and don’t have any examples of people-skill related achievements in the body of your CV, then not only will your reader be less inclined to believe in your people skills, they may also discount the rest of your profile.