Interesting research from Zena Everett shows that recruiters are more interested in your most recent job than your profile, and supports the idea that factual profiles are more effective than those that are full of generalised ‘fluff’.
She also says that your job title must match what the recruiter is looking for – which reinforces the idea that you should put the job title of the job you are applying for in the first part of your profile to ‘position’ you correctly.
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